Following is a selection of articles published by Dr. Sudhir Kale:  

'CRM in Gaming: It's No Crapshoot!' (UNLV Gaming Research & Review Journal, 7(2), 2003.)


'Change for the Better: Adherence to Change Management Principles Can Ensure CRM Initiative Success' (Casino Journal, December 2004.)


'Know When to Hold Them: Applying the Customer Lifetime Value Concept to Casino Table Gaming' (International Gambling Studies, Vol. 3, No. 1, June 2003.)


'The Mathematics and Marketing of Dead Chip Programmes: Finding and Keeping the Edge' (International Gambling Studies, Vol. 4, No. 1, June 2004.)

  'Measuring Customer Experience: Why Delivering Memorable Quality Service Is Far More Important than Settling for Customer Satisfaction' (Casino Journal, July 2005.)
  'What's Happening With Your Advertising Dollars?' (Native American Casino, September 2005.)
  'Change Management: Antecedents and Consequences in Casino CRM' (UNLV Gaming Research & Review Journal, 9 (2), 2005.)
  'The Elusive Quest for Sustainable Growth (Global Gaming Business, May 2007.)
  'Mining for Gold in Macau's Slot Market' (International Gaming & Wagering Business, August 2008.)
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