:: SUDHIR KALE'S BIO        

Sudhir H. Kale is the founder of GamePlan Consultants. He is also Professor of Marketing at Bond University’s School of Business in Australia.


Sudhir has published over sixty articles on the marketing and management aspects of gaming. His papers have been published in top research journals (including Journal of Marketing, Journal of Marketing Research, and Journal of Applied Psychology) as well as in leading trade journals (such as IGWB, Casino Journal, E-Gaming Review, NA Casino, and Global Gaming Business). Sudhir also serves on the editorial review board of several journals in gaming, management and marketing.


Sudhir's gaming expertise includes areas such as customer relationship management (CRM), cross-cultural interactions with casino clients, improving customer service, market segmentation and positioning, casino services marketing audit, and maximizing customer lifetime value (LTV). He has developed a comprehensive CRM model to guide impementation across a range of industries. A frequent contributor to sites such as www.urbino.net, www.igamingnews.com, and www.egamingpro.com, he has worked tirelessly to further the continuing education of gaming executives.

Sudhir has conducted over two hundred executive development seminars and workshops across four continents. He trains and consults with gaming clients on various aspects of marketing and organizational development. His client list includes billion dollar casinos such as Mohegan Sun (USA), Sun International (S. Africa), Casinos Austria and Crown Casino (Australia).

Sudhir has a Bachelor’s Degree in Chemistry from University of Poona, a Masters in Management from University of Bombay, and an M.S. in International Business and a Ph.D. in Marketing from the University of Illinois at Urbana-Champaign. An eloquent, intriguing, and sometimes provocative speaker, his views on a wide range of issues have been quoted by media the world over.

For sampling some of Sudhir's papers, please see the Selected Articles.

Copyright © 2006. All Rights Reserved. Designed & Developed by Technosys-Solutions