:: MARK SPENCE'S BIO        
     
 

Mark Spence completed his education at the University of Arizona in 1993, with a Ph.D. in Marketing.

 
     
 
 

Prior to entering the doctoral program, he was Program Manager at Gnostic Concepts, Inc., a market research firm in the Silicon Valley, California, specializing in high technology products. In addition to managing quarterly syndicated reports, he executed both qualitative and quantitative research, developed regression-based forecasting models, and interfaced with high-volume domestic and international clients. More recently, Mark co-founded the Business Plan Academy.

     
 
 

In this capacity, he reviews marketing and business plans and makes business strategy recommendations to start-up organizations. Building on sound theoretical foundations in entrepreneurship, marketing management, and consumer behaviour, he has worked with numerous entrepreneurs as well as senior managers of existing enterprises to align their organizations for optimal profitability and growth. Mark has been particularly active in customer relationship management, with a focus on organizational strengths and weaknesses, customer segmentation and targeting, and developing programs to deepen relationships with pre-identified core target groups.

Mark is adept at managing complex research projects projects and producing incisive written reports. He possesses the rare ability of communicating complex topics in understandable terms. Mark possesses a solid understanding of multivariate statistics and experimental design. He is proficient at: ANOVA, logistic regression, cluster analysis, factor analysis, multi-dimensional scaling and conjoint analysis.

Mark joined Bond University, Australia, in 2002, where he is Associate Professor of Marketing. Formerly he was with Southern Connecticut State University in New Haven, Connecticut, USA. He has taught a variety of marketing courses to undergraduates, postgraduates and executives, including Consumer Behaviour, Principles of Marketing, Market Research and Entrepreneurship. He has presented workshops in the United States and in Europe on writing marketing plans, conducting market research and marketing management. He has published in top academic journals including the Journal of Marketing Research, Journal of Consumer Research, the European Journal of Marketing, Organizational Behavior and Human Decision Processes, Business Horizons, and Psychology and Marketing.

Along with his doctorate, Mark has a MA degree in Economics from San Jose State University, and a BS degree in Economics and International Business from California Polytechnic State University.

 
     
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