Over 75 percent of all CRM initiatives fail! Through meticulous analysis of your resources, customer database, segmentation methods, and competitive situation, we will enable you in maximizing the lifetime value of your customers. Our research and consulting experience in CRM over several years has ideally equipped us to spot the tools, processes and technology that are right for you.

From dealers, all the way to casino managers, we conduct hands-on training so that you can excel in customer service on the casino floor.

Every successful marketing initiative begins with a plan. We work with you on developing the most appropriate marketing plan taking into consideration your size, location, customers, and competitors.

We will bring in our expertise to review your entire marketing program to make your marketing dollars work harder. Let us assist you in eliminating inefficiencies and waste, while maximizing the effectiveness of your marketing initiatives and ad campaigns.

Learn what your customers and non-customers love and hate about your facility, promotions, and service providers. We will provide you an insightful qualitative assessment of what’s working, what’s not working, and what needs to be done in order to consistently delight your customers.

In today’s competitive marketplace, retention of valued customers is the only source of sustained competitive advantage. Find out how your service delivery systems are really performing through our mystery shopper programs and customer surveys.

Find out how you fare vis-a-vis your closest competitors on a whole range of differentiation criteria so that you can position your property optimally.

Lots of casinos regularly measure customer satisfaction, but they measure the wrong things! We have research capabilities and psychometric expertise that will provide you with a sophisticated and precise understanding of your customers’ evaluation of their gaming experience. Let us design and conduct customer satisfaction surveys that are relevant, insightful, and actionable.

Seminars on Change Management, Corporate Culture, Building a Balanced Score Card, the Myers-Briggs Type Indicator, Neurolinguistic Programming, and Cross-Cultural Communication:

Today’s knowledge economy demands well-trained staff and lifelong learning. Our research and academic experience has provided us a vast and eclectic knowledge base that can be disseminated to our clients to ensure that all client personnel possess the required competencies to perform optimally on the job. Contact us to find out how we deliver knowledge and insights in an interesting, interactive, relevant, and practical manner.

To contact us to discuss how GamePlan Consultants can work with your organization to maximize growth and enhance customer profitability, please email Dr. Sudhir Kale at: skale@gameplanconsultants.net