Here are a few selected articles by our Founder, Sudhir Kalé, Ph.D. You can contact Sudhir at [email protected].

• "What’s In a Name? Effective Branding of Casino Properties”, Asia Gaming Briefings, May 2019, 76-77.
• "The Challenge of Auditing Marketing Performance”, Asia Gaming Brief, January 11, 2019.
• "An Effective Antidote for Turbulent Times”, Inside Asian Gaming, January 2019.
• "CEO Face Time Needed to Improve Customer Experience”, Asia Gaming Brief, October 2018.
• "The Recipe for Customer Experience Excellence”, Inside Asian Gaming, August 2018, 38-41.
• "Five Signs That Your Organizational Culture Is Toxic to Customer Experience”, Inside Asian Gaming, July 2018, 28-32.
• "Terms of Engagement”, Asia Gaming Brief, August 2018.
• "A Case Study in Loyalty”, Asia Gaming Brief, August 2016.
• "The Antecedents of Tourists’ Gaming Spend: Does the Brand Prestige Matter?” Asia Pacific Journal of Tourism Research, 23 (11), 2018, 1086-1097, with Chunli Ji and Zhonglu Zeng.
• "Assessment of Reliability and Validity of the Gambling Related Cognitions Scale (GRCS)”, Gambling Research, 25 (1), 2013, 25-44, with Chris Dubelaar.
• "Gambling On Gambling: Financial Implications of Raising Bet Limits and Table Differentials”, The Journal of Gambling Business and Economics, 7(1), 2012, 55-72, with Mark Spence and Stephen Sugden.
• "A Diagnosis of Inherent Problems in Enhancing Service Quality through Internal Marketing and Organizational Identification in Macau and Singapore Casinos”, UNLV Gaming Research & Review Journal, 17 (1), 2013, 31-42, with Sangita De.